Most new business comes in via the telephone

Unless your business is purely e-commerce and you never have to deal with customers or business partners on the phone you will be getting calls from prospective customers, who would like to find out more or to get a quote. This is especially true if your business is offering services, rather than products.

20% of all new business is lost due to unanswered phones

If you don't answer the phone the customer will ring the next consultant, SEO expert or Google AdWords professional. If they answer their phone - you will lose a new business opportunity.

80% of people won't call back if engaged

If a new customer calls you and your phone is engaged - they will call someone else. They will perceive that, firstly, you are working on your own and won't be focussing enough on their project. Secondly, you are already busy with other customers, so they should try someone else.

70% of people will hang up if they get an answer-phone

Answerphone is impersonal. Your new customer has never spoken to you. They are not sure if you are the right person to speak to, if you can help them and what information you need to answer this. It seems that the message will take a while - to convey everything they would like to say. Would they really make an effort? Probably not. They will just call someone else.

"But I've already got one receptionist in the office, why do I need your service?"

Even if you have a receptionist, insufficient 'spare' cover for multiple calls coming in at the same time, tea breaks, lunch breaks, holidays and sickness still means you will probably miss important calls.

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