Attracting more business and creating growth through IT
Sat, 10th April, 2010 - Posted by
IT often gets categorised into two areas within a business, ‘urgent and not important’ or ‘important but not urgent’. The former gets done when things are going wrong and the latter is constantly put on the back burner for another day.
For those of you who have read Mr Stephen Covey’s work (The Seven Habits of Highly Effective People) you will know about these categories and their impact on business.
In summary, the categories are:
1) Urgent and important – must do now and can make a big positive impact
2) Urgent but not important – a fire fighting category (where IT is often placed)
3) Important and not urgent – strategic changes that can make a huge positive difference
4) Not important and not urgent – stay away as much as possible!
The ‘important but not urgent’ is where value add is as this is where all strategic and long term thinking lies.
One of the big issues that small businesses face is that they get trapped in the fire fighting scenario which can stifle growth and progression. Stephen Covey’s example is that of a team of soldiers hacking successfully through a forest and one soldier says “we are in the wrong forest” and the head soldier says “who cares! We are making progress”!
Likewise a business without long term strategic thinking can leave you working very hard but not always smart.
Working smart is figuring out how to save time and money in all operational areas, including IT so that every bit of effort you make is leveraged. Business coaches say this when advising business owners to get in staff so they can leverage their time. Similarly, getting IT to maximum efficiency is like having another staff member because the IT is working harder so you don’t have to! What you are left with is time to gear your business in the direction of your choice- or perhaps to spend an extra half hour a day reading the paper if you choose to!
This is why the ‘important but not urgent’ category is really the ‘urgent and important’ in disguise!
About The PC Support Group
The PC Support Group specialises in providing high quality, cost effective IT support to small businesses and home users throughout the UK. Whether it’s a one-off IT issue or you require on-going maintenance, we can help. Our sole aim is to remove all of our clients’ worries and concerns about their computers and anything that connects to them.
Rita Hemraj, Regional Director
www.pcsupportgroup.com
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