Increase your sales with Google AdWords!
Thu, 25th March, 2010 - Posted by
Guest post by Olga Sladeskova, director of Marketing Resolutions:
Google AdWords is one of the fastest ways to promote your business. All you need to do is open your AdWords account, set up your campaigns and start advertising.
Google search engine - AdWords is outlined in red
This can only take a few moment however if you really want to get the most out of AdWords it is crucial to educate yourself first. Here are some tips for setting up your first Google AdWords account.
Google AdWords account is very easy to open. Just go to this link www.AdWords.Google.com, follow the instruction and you can have an account open within 3 minutes.
Once you open your account you will need to start thinking about what products or services you want to sell through AdWords. Write them down on a piece of paper and then brain storm other variations to these words.
For further help with keyword variations use the free Google keyword tool on the following link: https://adwords.google.co.uk/select/KeywordToolExternal
The length of your keyword list will depend on the number of products or services that you are selling. Once you are happy with your list, group the keywords by services or products.
These groups will later become your Google AdWords campaigns. Split up your keywords further into subgroups which will later become your Google AdWords ad groups.
You have now created your AdWords account structure:
You will now need to write ads for each ad group. It is a good idea to write 2 ads per ad group and test which one is getting better performance.
When writing ads the rule of thumb is to use the keywords in your ad text. This will help in increasing your conversion rates but also help reduce your cost per click.
For more information and tips on advertising with AdWords download the FREE Google AdWords guide.
Olga Sladeskova and Marketing Resolutions is a Google AdWords Certified Partner and advertising professional based in London.
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5 Responses to “Increase your sales with Google AdWords!”
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Adwords is really good in driving traffic to your website. However, they are very strict right now and they would not easily approve websites that they thought have low quality content.
Adwords is really a great way to advertise and it is way cheaper than Facebook Ads.
Adwords is definitely better compared to say Facebook ads, FB ads are very expensive!
Thanks for your comment. AdWords and Facebook Ads can be both equally expensive if you don’t target your ads properly. The key to keep the costs down is to know really well about who your target market is and what keywords they will be using when searching for goods and services.
Useful information shared..I am very glad i have read this article.