I’ve come across a lot of business owners who are not sure why they should be on LinkedIn. “Is it just another social network?” “Why should I have my profile there and spend time keeping it up to date?” Or even – “It’s not going to work anyway so why bother…”
Why bother indeed – with well over 50 million users all over the world, the absolute majority of who are business professionals (not kids or teens like you may assume about Facebook or MySpace) – why would a business owner not want to be part of such network? If you are still wondering how exactly it works, here’s a short video that will explain the basics:
So what kind of results can you expect when you start using LinkedIn effectively:
If you are not convinced – here’s another short video for you where a LinkedIn member talks about his successful experiences.
And by “using LinkedIn effectively” I mean the following 10 steps:
- Add your picture to the profile.
- Fill in as much information about you as possible, including Skills, complete your job history, education and awards.
- Do not set it up as a private profile – you want to be found and connected right?
- Find your existing contact on LinkedIn (via Outlook, Gmail, Yahoo etc) and connect.
- Find your past colleagues, current and past employees, customers and business partners – ask for testimonials.
- Make it a habit to ask for a LinkedIn testimonials for each new project you complete.
- Research and join relevant industry groups: some related to your profession, some related to your area of interest, some related to your customers – and be active and visible!
- Add your blog feed and Slideshare presentations (if you have any).
- Regularly update your status with interesting and relevant information.
- Promote your LinkedIn profile on your website, email signature; regularly check for new connections you may already know offline.
And you are well on the way to success!