Are newsletters a waste of time?
Sat, 7th August, 2010 - Posted by
Guest post by Barry James, Angel Revolutions.
Are newsletters a waste of time? Yes and no!
But if they take too much time to write and too much time to read then they do just waste everyone’s time.
The pace of life is such these days that it’s difficult to find the time to read a full newsletter – even if most of it is interesting. (Let’s face it the ‘filler’ articles that make up the bulk rarely are).
How much more difficult to find the time to write the stuff – especially if hardly anyone’s going to read it!
Yet they do fulfil a purpose – they keep you in-touch with your clients/customers on a regular basis (so long as you put the effort in regularly enough). Remind them you exist and are still there when they need you.
How about ‘a little often’?
I’ve noticed that of the slew of stuff that hits my email account the stuff I do read is generally a) interesting and b) bite sized. A punchy subject line goes a long way – especially if it’s backed up with an interesting story. And short. Almost the shorter the better.
There are some real masters of this craft out there who get me almost every time. (Sorry guys – no one is 100% interesting all the time!)
They hit my inbox at least once or twice a week – sometimes more. But I don’t mind. Because they’re short, to the point and interesting.
MicroNewsletters?
THE cardinal rule of Twitter is ‘a little, often’. Perhaps the same applies here – just on a different scale?
So no need to labour over ‘War & Peace’ – and take an afternoon out to write a whole slew of stuff. Take ten minutes to write about something interesting and keep it short.
And to the point.
I did. This took less than 10 minutes.
How was it for you?
Barry James is the creator and founder of Receipt Angel, Followup Angel and Angel Rooms – all parts of Angel Revolutions. He can be found on Twitter as @ReceiptAngel or online at FollowupAngel.net/events
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