Google AdWords is one of the fastest ways to promote your business. All you need to do is open your AdWords account, set up your campaigns and start advertising.

Google search engine - AdWords is outlined in red

This can only take a few moment however if you really want to get the most out of AdWords it is crucial to educate yourself first. Here are some tips for setting up your first Google AdWords account.

Google AdWords account is very easy to open. Just go to this link www.AdWords.Google.com, follow the instruction and you can have an account open within 3 minutes.

Once you open your account you will need to start thinking about what products or services you want to sell through AdWords. Write them down on a piece of paper and then brain storm other variations to these words.

For further help with keyword variations use the free Google keyword tool on the following link: https://adwords.google.co.uk/select/KeywordToolExternal

The length of your keyword list will depend on the number of products or services that you are selling. Once you are happy with your list, group the keywords by services or products.

These groups will later become your Google AdWords campaigns. Split up your keywords further into subgroups which will later become your Google AdWords ad groups.

You have now created your AdWords account structure:

You will now need to write ads for each ad group. It is a good idea to write 2 ads per ad group and test which one is getting better performance.

When writing ads the rule of thumb is to use the keywords in your ad text. This will help in increasing your conversion rates but also help reduce your cost per click.

For more information and tips on advertising with AdWords download the FREE Google AdWords guide.

Olga Sladeskova and Marketing Resolutions is a Google AdWords Certified Partner and advertising professional based in London.

Within Google AdWords there are tools that will allow you to find keywords that you might not have considered that not only receive a decent search rate, but have little competition and will therefore cost less. There are many free and paid keyword research tools available but using Google’s Keyword Research Tool is the best to make decisions based on Google-only data.

• This tool is free
• Google has more search data than many other services
• It shows bid prices and search volume estimates next to keywords
• It shows your current page titles and keywords
• It shows the % of organic and paid traffic going to a URL

For any keyword, the Google Search-based Keyword Tool will show up to 800 related keywords with cost and search volume estimates. The tool also works to show you 100 keywords related to a site that they think you could bid on which are not already in your account. The data is easy to export using a handy export button.

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