Guest post by Martin Clark, Ripple Effect Sales Training.

They fail to understand the fundamentals of selling!

First of all to clarify, when I say ‘sales people’ I’m also referring to business owners who are responsible for making sales.  If you’re in business, then one of the many hats you must wear is that of a ‘sales person’.

There are 2 key fundamentals that drive ALL sales…  Failing to understand these is why most ‘sales people’ struggle and businesses suffer… continue

Guest post by Barry James, Angel Revolutions.

Are newsletters a waste of time? Yes and no!

But if they take too much time to write and too much time to read then they do just waste everyone’s time.

The pace of life is such these days that it’s difficult to find the time to read a full newsletter – even if most of it is interesting. (Let’s face it the ‘filler’ articles that make up the bulk rarely are).

How much more difficult to find the time to write the stuff – especially if hardly anyone’s going to read it! continue

We often come across small business owners without a definite plan to follow up on their leads. They keep a collection of business cards from networking events, and have address books where they record contact details. But these are often used at random, if at all, and are sometimes simply forgotten. So what is a database, how does it differ from the card collection and why should a small business have one?

The answer is simple. Would you use a typewriter to prepare a proposal for your customer? Probably not. Same reasoning applies to managing your customer data. The business database is one of the most important assets in your business and, if used properly, it can generate a steady stream of income each time you turn to it.

A database is essentially a collection of information about something, in this case – about your customers and prospects. The main benefits over collecting paper cards are:

• Access: you can share access to the information between multiple team members, which you can’t do with cards.
• Flexibility: you can access the information wherever you are, without having to carry a big pile of cards with you.
• Accountability: you can track how well your business is doing in closing sales and converting leads into prospects.
• Security: you can lose the cards or your bag, and all the information with it. If your database is stored online it’s safe and secure no matter what.

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How do you rate your time management skills? Do you feel you get a lot done every day? Do you plan your day to the last detail or just “go with the flow” and deal with whatever landed on your desk/in your inbox? Whichever category you are in, it’s important that you take time to analyse what’s working for you and make adjustments where necessary.

I’m someone who’s fond of written to-do lists. I’ve got my hardcover diary where I scribble every day my lists and feel great emotional empowerment once all items on my to-do list have been ticked off. I add my meetings there too, any trivial household tasks like getting the shopping or doing the school run. In this way I know exactly how much time I’ve got between “fixed” commitments and can schedule and organise the rest of the tasks in between those.

Here are some tips from the born organisers (aka “virtual PAs”) for organising your day:

1. Write it down.
Make a list and write everything down – on paper, on computer, in Excel, on iPhone or Blackberry. It doesn’t matter where but it’s got to be written! You may be shocked, surprised and overwhelmed looking at your list of ‘to do’s’. But don’t despair – as they will all get done, if you follow the steps below. Also, don’t forget to schedule lunch in your diary, especially if you find yourself often working through your lunch break!

Another tip I’ve picked up from Nigel Botterill (UK top entrepreneur) – “this day isn’t over until tomorrow is planned”. Don’t stop the work until you’ve done the list. In this way you won’t waste time in the morning and you will be more likely to stick to your list/plan rather than changing everything because of an email that landed in the Inbox overnight. continue

3-in-1 that work as One!

Over the past year we have been searching high and low for a super-efficient business system we can use in TJConsulting and offer to our clients. And finally, after trying and testing, reading 100s of reviews – it’s here.

It consists of 3 parts, but don’t despair – they all work as One, efficient, online, affordable solution. And they are…. Xero, Capsule and MailChimp.

Xero is the accounting system of the 21st century. If you are not an accountant and dread “reconciliation” or “P&L” – this is the system for you. It’s very simple to use, you can access it from anywhere with an Internet connection and it’s secure.

Capsule is an online Contact Relationship Management (CRM) tool that will integrate with Xero – so you only have to enter your data once. You can track leads and conversion, manage information, analyse sales and productivity, and (yet again) it’s very simple to use!

MailChimp is used to send your newsletters, mailshots and autoresponders. Without being repetitive – it’s simple, clean, straightforward. It can send regular newsletters and schedule a series of messages. MailChimp can integrate with a large number of social media networks, Eventbrite (for event bookings) and is a top-rated social media tool (according to mashable.com).

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