Need help with your affiliate programme set up and maintenance?

Fri, 9th September, 2011 - Posted by Diane Scott - (1) Comment

Can your business benefit from an affiliate programme? A virtual assistant can help with all aspects of the procedure. With an affiliate programme the chance to make extra money from your business, by having others advertise and promote can be dealt with by your virtual support. From the initial set up of your account and details to maintaining the programme. Choosing banners and links and embedding on your site can all be handled by virtual support. By liaising with your graphic designers promotional links and banners can be created to complement your business brand.

Copy can be written, for your approval, that regularly connects you with your affiliates and can supply them with banners and links to use for promoting your business. For Facebook, Twitter and LinkedIn, virtual support can write social media updates that affiliates can use to advertise and promote. They can write examples of blog posts that can also be used to spread the word about your product.

By implementing a timetable, promotions can be scheduled and materials organised that will be required to run the proposed campaign.

A VA can manage your programme by supporting your affiliates, answering any questions and help them with any difficulties they may have. By keeping in touch with them by email they can provide tips to help promote your product. Contacting affiliates by phone, providing a personal touch, can help your team, knowing that there are real people within the business, there to assist them, in what can be a rather ‘lonely’ internet world.

A virtual assistant can run regular reports to check on affiliate sales and follow up with contact to them to help with promotion or congratulate on their performance!

Are you thinking of starting an affiliate programme for your business? You can email us here, or telephone and speak to Tamara, on 0208 468 8594.

Category : Business general

Newsletter and Ezine set up & delivery

Fri, 15th July, 2011 - Posted by Diane Scott - (0) Comment

Are you thinking of sending out a newsletter to your subscribers? Or do you have various projects that you would like to see published on line? A virtual assistant can help you with many aspects of the procedure and get you published and circulated. There are any number of programmes available to broadcast your newsletter, and your support team can help you get your words into print.

  • For a newsletter or ezine to run efficiently virtual support can create a schedule for when material must be ready so that final approval and delivery times are not compromised.
  • Gathering of details of forthcoming events and promotions within your industry can be done to assist with first draft.
  • Proofreading making sure all relevant information is included before sending
  • Suggest changes, additions and general overview from another perspective and ensure the newsletter/ezine has a call to action, that isn’t confusing for the recipient.
  • Research and find images that are relevant to the topic covered, together with any other extra content.
  • Virtual support can then format ezine /newsletter for broadcasting by any of the programmes that are available. (eg.Mailchimp,Constant Contact and Aweber)
  • Ensure all links, images and content are displayed correctly and then broadcast newsletter/email/ezine.
  • Virtual support can use the tracking statistics to check click throughs and conversion rates. Statistics provide open rates, click throughs,conversions and unsubscribes which can be reviewed to assess what has worked and what hasn’t, allowing you the opportunity to put things right before your next newsletter is due.
  • If you have others who have input, your virtual assistant can request material from them or if needs be, make arrangements for others to supply articles.
  • The various social media platforms will require updating and notifying of your latest ‘publication’. Postings to Digg,  StumbleUpon, Facebook, LinkedIn, Ecademy and others or on a system like Onlywire, will broadcast your newsletter to a wider audience.
  • Support can ‘re-purpose’ the contents and distribute on your blog widening the cover.
  • When using a programme to deliver ezine/newsletter/email the data is still available and the article is archived for future reference.
  • We can help you get published. Do you need to know more? Please email us or telephone Tamara on 0203 468 8594.

    Category : Business general

    Content for your virtual event

    Fri, 22nd April, 2011 - Posted by Diane Scott - (0) Comment

    Image: jscreationzs / FreeDigitalPhotos.net

    Engaging your audience is a large part of staging a virtual event.

    Let your audience determine your content. Make your content interesting and cover popular topics. Find out what your audience likes to do both on and off line. Produce your event so that the content is familiar and comfortable to them.

  • Rewards or tokens in thanks for their attendance and participation can motivate them, giving them a reason to show up and as importantly, participate.
  • With the right potential audience in place, sponsorship may be easier to acquire.
  • In your search for sponsorship, know who appeals to your audience and supply your prospective sponsor with screen shots that show how the event will look and hard numbers of expected attendees.
  • Your sponsor will be looking for a similar amount of ROI as you are.
  • The same money saving advantages of virtual events will work for your sponsor in the same way they do for you.
  • Remind them of the advantages of not having to transport materials and products, in both directions, send out a sales team or construct and hire a venue.
  • Also, be sure to advise them of the specific data collected from virtual events and the ability to reach a much larger, targeted audience.
  • Ask for examples of sponsorship packages
  • Promotion

    Once everything is in place, event planned, sponsors on board, your twelve week time line gives you plenty of time to publicise your event.

    continue

    Category : Marketing / Online marketing tips

    Your Virtual Event – where to start!

    Fri, 8th April, 2011 - Posted by Diane Scott - (0) Comment

    Image: renjith krishnan / FreeDigitalPhotos.net

    Your plan needs to consist of everything you want to happen within your virtual event:

  • Who will deal with the technology required to present it?
  • What exactly do you want to say?
  • Cost and how will you pay for it?
  • Who will create content?
  • Who will sponsor the event?
  • How will you promote it?
  • Although they are not so time consuming as their physical counterparts, you will still need time to put together the tools and technology to produce a professional virtual event. Research providers and communicate your requirements, working closely with them to ensure correct amounts of resources are available, so that things run smoothly.

    With larger productions, you may need to hire a consultant to examine and advise on the look and feel of your presentation to ensure your information is transmitted effectively.

    Check out previous events, ones that have worked and maybe ones that haven’t so you can avoid their shortcomings and modify to your advantage.

    continue

    Category : Marketing / Online marketing tips

    Virtual v Physical Events and some ideas for a virtual event

    Fri, 1st April, 2011 - Posted by Diane Scott - (0) Comment

    Over the next six weeks, the blog posts will be about virtual events, how they compare with physical events and the advantages of going virtual. The expense of hosting a real time event can now be reduced by using the varied media now available on line. Not only are costs reduced but all the media used can be archived and re-purposed.

    Although the events still require time to organise, 12 weeks (as proposed by ON24), it can be far less time consuming than organising a physical event. Removing the need to travel (and accommodation) your audiences expenses will be less. They will be ‘fresh’ for your virtual event and ready to utilise the knowledge acquired the instant the event has finished. Sales staff can immediately implement all the latest information about your products.

    If you still have the need for a physical event the ability to integrate some virtual aspects into it can be a benefit, creating a hybrid event. The combination of both types opens the event to a world wide audience, one that is not constrained by distance or time.

    Success is dependent on good planning and the following blogs give you some tips on how to plan, ideas for content and which is the right event for you and your audience, whether they are customers, employees or for training programmes. Going virtual provides an easily used medium for all of these needs. The collection of genuine customer/audience data (emails,names and locality)properly managed in a CRM, allows you to continue marketing to them and target future events/product launch.

    In the next few blogs, I hope that you find a few items that help you decide about virtual events or offer you a few ideas that you hadn’t realised were possible.

    continue

    Category : Marketing / Online marketing tips / TJConsulting news