The savings made by removing travel and accommodation expenditure, together with venue costs will obviously make a vast difference to your costs and expenses associated with a virtual event as compared to a physical one.

ON24, a virtual event company, their research shows that between 20% and 95% savings are achieved when the event is a virtual one. When you realise it doesn’t just stop at savings made by attendees and all the travel and accommodation costs, the people who are arranging the event also gain from the ease and speed of arranging a virtual event, together with additional benefits of spending less time on the project.

In creating a virtual event you have produced a permanent record for future use, whether in a learning base, or for repeating at a future date to another audience or to re-purpose the information to use outside of the event.

A virtual event generates excitement, meaning extra customers and more leads. ON24 research reports that 4 to 5 times more leads are generated from a virtual event than from a physical one.

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Engaging your audience is a large part of staging a virtual event.

Let your audience determine your content. Make your content interesting and cover popular topics. Find out what your audience likes to do both on and off line. Produce your event so that the content is familiar and comfortable to them.

Promotion

Once everything is in place, event planned, sponsors on board, your twelve week time line gives you plenty of time to publicise your event.

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Whether your e-book is a free offer or a product that you are charging for, you need to ensure that it is usable and provides value. Your audience may need more than a re-purposed teleclass or webinar transcript to feel that they have acquired something useful and not just a verbatim copy of a previous offer or purchase.

To add value to your e-book, a few well-chosen images can make your product more appealing and look more professional. Images are available from various web sites and are reasonably priced.

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I’ve recently stopped telling people I’m a virtual assistant when they ask me what I do. This could happen at business networking events or at a local playgroup.

Why? Because it’s a title (like an accountant or a coach) and doesn’treally tell them anything about what I do and how I add value to my clients’ businesses.

So what would I tell them instead?

My answer is that I’m a business problem solver (or a productivity expert specialising in online marketing depending on who I’m talking to). Because that’s exactly what I do. Let’s look at a few examples of problems that you could have and how we here at TJConsulting can provide you with a solution.

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