Making a virtual event with impact
Fri, 13th May, 2011 - Posted by - (1) Comment
Image: jscreationzs / FreeDigitalPhotos.net
Virtual events are most commonly used in sales and marketing applications because they are ideal for reaching your customer at the beginning of the sales cycle. A virtual trade show eliminates problems of attendance and cost, providing an event that can continue to be available long after the scheduled time. To gain the best from both worlds, a combination of a physical event and a virtual webcast could expand the reach of your event worldwide. Once recorded the event can be accessible for as long as the information is relevant.
A virtual event allows companies to showcase their goods without the inherent problems of shipping and handling goods to a specific location. Products can be filmed in situ and broadcast to attendees, thus reducing costs. With the ability to record and describe your products before going ‘live’ your information can also be translated into other languages, assisting your customers even further.
Going virtual allows an amalgam of information to be coordinated in one place, integrating companies and information that would normally find it difficult to come together because of geographical location and expense. The virtual experience opens up your company and expertise to the world.
Virtual event and webcast – for your customers and audience
Fri, 6th May, 2011 - Posted by - (0) Comment
Image: renjith krishnan / FreeDigitalPhotos.net
Virtual events allow you and your business to present your message and brand, easily and effectively, providing your audience with the information they require.
Your virtual event needs to be easy to use and without the requirement to download, leaving you free to run your business. You can then concentrate on what message you want to get across rather than how to use the programmes.
With the recent rise in the cost of travel and transportation, the virtual event, can reduce your expenses in getting your message to your audience, by removing the need for people to travel.
With the requisite travel removed, so too, the overnight accommodation and extended time away from your audiences’ employment. All these, in any business, will be costed against a real world conference or trade show producing a substantial cost to a company.
Reports say that you may well have 4 times more sales leads from a virtual event than a physical one. Together with a database of attendees to use again and again, which will lead to more sales.
There are 2 basic types of virtual events:
Comparing physical event with virtual event
Fri, 29th April, 2011 - Posted by - (0) Comment
The savings made by removing travel and accommodation expenditure, together with venue costs will obviously make a vast difference to your costs and expenses associated with a virtual event as compared to a physical one.
ON24, a virtual event company, their research shows that between 20% and 95% savings are achieved when the event is a virtual one. When you realise it doesn’t just stop at savings made by attendees and all the travel and accommodation costs, the people who are arranging the event also gain from the ease and speed of arranging a virtual event, together with additional benefits of spending less time on the project.
In creating a virtual event you have produced a permanent record for future use, whether in a learning base, or for repeating at a future date to another audience or to re-purpose the information to use outside of the event.
A virtual event generates excitement, meaning extra customers and more leads. ON24 research reports that 4 to 5 times more leads are generated from a virtual event than from a physical one.
What type of Virtual Event will work for you and your audience?
Fri, 15th April, 2011 - Posted by - (0) Comment
The decision as to what type of virtual event you need to host will be the one that directly addresses and engages your audience. If you provide great content then your attendees will leave satisfied and your sponsors will know that they have reached their prospective customers.
Selling your event to both attendees and sponsors
How to engage your audience and make it worth their while to attend.
Got a blog? – Now, what do you write about?
Tue, 8th March, 2011 - Posted by - (0) Comment
Get over the myth that you have no time for blogging. Make time for the things that matter and as blogging is a marketing tool for your business, making the time for blogging matters.
A business blog is the best tool for increasing your internet visibility and can be used in conjunction with other social media platforms to disseminate your words. Once your content is online you can leverage it in many ways to work for you 24 hours a day and on multiple platforms.
-
Connect with us
