Top 10 Questions About Creating Profitable Online Programs

Top 10 Questions About Creating Profitable Online Programs

As an online business strategist I specialise in helping coaches and consultants package their expertise into online products and programmes. As part of planning the launch we always have a Marketing Discovery session where we review if this program idea is likely to sell and what would be the best way to promote and launch…

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The Anatomy of a High-Converting Facebook Ad

The Anatomy of a High-Converting Facebook Ad

With all the talk recently about using Facebook Ads to power your online business and launches, today I wanted to share with you the anatomy of a Facebook Ad that converts. Over the years I’ve personally spent thousands of dollars on Facebook Ads, I’ve worked with over 100 clients, and I’ve always found Facebook Ads…

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How You Can Get To 1 Million in Sales in 1 Year

How You Can Get To 1 Million in Sales in 1 Year

Let me ask you something… Would YOU like to have a million-dollar online business? Getting to 7 figures can be easier that you think. Look at the image below: One million in a year from today means you need 300 people to buy a premium online programme. Or 1000 people to buy a cheaper ecourse.…

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People Don’t Buy WHAT You Do… Here’s Why!

People don't buy WHAT you do... here's why!

I first heard this concept a few years ago somewhere on social media. And after the research I found the TED talk where Simon Sinek walks you through this model. People don’t buy what you do… they buy why you do it. I strongly recommend you watch it this bank holiday Easter weekend, it’s not…

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Why List Building Is A Mistake!

Why List Building is a Mistake

You probably thought: that’a a bit controversial… as everyone tells you to build your email list, right? Even I have probably told you about list building and getting more people to sign up for whatever free offer you have in the past too. But… (and it’s the important point here) List building only works as…

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From £519 To A 6-figure Business (My True Story!)

From £519 to a 6-figure business (my true story!)

What would you feel if your business revenue dropped from an average of £18k per month to just £519? How would you go about building back your business? Would you even attempt it, or just quit and go find another job? What would you have to stop doing, sacrifice, cancel, when this amount of change…

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5 Marketing Lessons You Could Learn From Booking a Holiday

5 Marketing Lessons You Could Learn From Booking a Holiday

I’ve had to spend one Sunday recently planning a summer sightseeing trip with my family around the UK. As I was organising travel and accommodation, it got me thinking about marketing planning and how these steps and actions I was going through for a holiday booking could actually become valuable lessons in marketing planning. So…

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Google SEO Changes Are Coming Up – Is Your Website Ready?

Google SEO Changes Are Coming Up – Is Your Website Ready?

You may or may not be aware about upcoming changes to Google search algorithm and how these changes will impact your website. In this post I’m sharing you with a summary of what’s changing and how you can prepare your website – so that you don’t lose any traffic and leads.

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Free Social Media Management Schedule Template

There are so many different social media networks to manage, so you might be wondering if there is an easier way to plan which content you will share, when, on which network and how you will share it. If you had a plan like that, you would feel super-organised and in control of your social…

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2014 in Review: Marketing Trends and Changes

As 2014 draws to a close, I’m taking a look at significant changes in digital marketing and social media over the course of the year. Changes that made us change the way we do things and how we operate our businesses. Changes that were significant, regardless whether you considered them positive or negative at the…

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