[Ep: 1] Live Product Launch vs Evergreen Product Funnel – Pros and Cons

Live Product Launch vs Evergreen Product Funnel

Today is the first episode of what I like to see as a weekly show, and we are going to talk about funnels, traffic, launching, growing, and scaling your online business. This especially useful if you are a service provider, like coach or consultant and any other services industry, and if you want to get…

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Case Study: Starting Your Coaching Business Right From The Beginning (David Carey)

Case Study: Starting Your Coaching Business Right From The Beginning (David Carey)

Recently I completed a 3 months coaching program with David Carey, founder of the People Builders career coaching company. We started working together with a Deep-Dive VIP Marketing Strategy Day, and the coaching support was included as part of the service. Afterwards we met on Skype to chat about launching an online business right from…

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20 Free Tools To Create a Lead Magnet Your Audience Will Love

20 Free Tools To Create a Lead Magnet Your Audience Will Love

For coaches and consultants a Lead Magnet is a free piece of content or advice that you share with your audience in exchange for their contact details. If your Lead Magnet is well matched to what your audience wants and needs – they will be signing up in 100s or 1000s to receive this information.…

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Top 10 Questions About Creating Profitable Online Programs

Top 10 Questions About Creating Profitable Online Programs

As an online business strategist I specialise in helping coaches and consultants package their expertise into online products and programmes. As part of planning the launch we always have a Marketing Discovery session where we review if this program idea is likely to sell and what would be the best way to promote and launch…

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The Anatomy of a High-Converting Facebook Ad

The Anatomy of a High-Converting Facebook Ad

With all the talk recently about using Facebook Ads to power your online business and launches, today I wanted to share with you the anatomy of a Facebook Ad that converts. Over the years I’ve personally spent thousands of dollars on Facebook Ads, I’ve worked with over 100 clients, and I’ve always found Facebook Ads…

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How You Can Get To 1 Million in Sales in 1 Year

How You Can Get To 1 Million in Sales in 1 Year

Let me ask you something… Would YOU like to have a million-dollar online business? Getting to 7 figures can be easier that you think. Look at the image below: One million in a year from today means you need 300 people to buy a premium online programme. Or 1000 people to buy a cheaper ecourse.…

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People Don’t Buy WHAT You Do… Here’s Why!

People don't buy WHAT you do... here's why!

I first heard this concept a few years ago somewhere on social media. And after the research I found the TED talk where Simon Sinek walks you through this model. People don’t buy what you do… they buy why you do it. I strongly recommend you watch it this bank holiday Easter weekend, it’s not…

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Why List Building Is A Mistake!

Why List Building is a Mistake

You probably thought: that’a a bit controversial… as everyone tells you to build your email list, right? Even I have probably told you about list building and getting more people to sign up for whatever free offer you have in the past too. But… (and it’s the important point here) List building only works as…

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From £519 To A 6-figure Business (My True Story!)

From £519 to a 6-figure business (my true story!)

What would you feel if your business revenue dropped from an average of £18k per month to just £519? How would you go about building back your business? Would you even attempt it, or just quit and go find another job? What would you have to stop doing, sacrifice, cancel, when this amount of change…

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5 Marketing Lessons You Could Learn From Booking a Holiday

5 Marketing Lessons You Could Learn From Booking a Holiday

I’ve had to spend one Sunday recently planning a summer sightseeing trip with my family around the UK. As I was organising travel and accommodation, it got me thinking about marketing planning and how these steps and actions I was going through for a holiday booking could actually become valuable lessons in marketing planning. So…

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