We can help! Virtual support – product development and delivery.

Fri, 19th August, 2011 - Posted by - (0) Comment

Wordle: virtual assistant
Do you need some help with the assembling your products? Whether it’s written or audio/video a virtual assistant can research;

  • book editors
  • copywriters
  • book publishers
  • graphic designers
  • They can find the best people to carry your ideas forward, those who are most suited to you and your product.

    A VA can manage the team involved in the production keeping the project on track and moving forward. Ensuring the development doesn’t ‘stick’ at any point and make people accountable for various parts of the process.

    Virtual support can review at a halfway point, to make sure things are moving in the right direction and proofread the finished article before passing on to you for your final approval.

    With new products available, a virtual assistant can add them to your shopping cart and link them to your website for maximum effect (or provide the necessary link/s to your web developer.)

    If the product is an electronic one, a virtual assistant can arrange for it to be delivered electronically after the customer has paid. Instant access to your product!

    Following the purchase, a VA can assist with drafting text for a ‘thank you’ web page for your approval. They can draft copy for autoresponders for each item you have available for sale.
    When copy is approved by you, a virtual assistant can implement and include relevant links for your product.
    Virtual support can help you to consider the use of tracking links, identifying the links that are most effective and therefore the best ones to employ.

    If your production is audio, a VA can transcribe and create a written product for distribution (or use a transcription service to assist).

    If you have employed a graphic designer, virtual support can communicate with them to create the appropriate image for your product, suggesting ideas so that the image is matched to you and your product before your final approval.

    When your offer is a physical item (CD, book, ) rather than an electronically available one a virtual assistant can research and set up the shipping of merchandise by a fulfilment house. They can then submit your products to enable shipping. Virtual support can draft copy documents to dispatch with the goods and submit for your approval.

    Now you have your product and all systems in place for delivery to your customers, next week we will see how your virtual assistant can help with the public release and launch.

    If we can help in any way, email us here, or telephone Tamara on 0203 468 8594.

    Category : Virtual administration

    Making a virtual event with impact

    Fri, 13th May, 2011 - Posted by - (1) Comment

    Image: jscreationzs / FreeDigitalPhotos.net

    Virtual events are most commonly used in sales and marketing applications because they are ideal for reaching your customer at the beginning of the sales cycle. A virtual trade show eliminates problems of attendance and cost, providing an event that can continue to be available long after the scheduled time. To gain the best from both worlds, a combination of a physical event and a virtual webcast could expand the reach of your event worldwide. Once recorded the event can be accessible for as long as the information is relevant.

    A virtual event allows companies to showcase their goods without the inherent problems of shipping and handling goods to a specific location. Products can be filmed in situ and broadcast to attendees, thus reducing costs. With the ability to record and describe your products before going ‘live’ your information can also be translated into other languages, assisting your customers even further.

    Going virtual allows an amalgam of information to be coordinated in one place, integrating companies and information that would normally find it difficult to come together because of geographical location and expense. The virtual experience opens up your company and expertise to the world.

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    Category : Event marketing

    Your Virtual Event – where to start!

    Fri, 8th April, 2011 - Posted by - (0) Comment

    Image: renjith krishnan / FreeDigitalPhotos.net

    Your plan needs to consist of everything you want to happen within your virtual event:

  • Who will deal with the technology required to present it?
  • What exactly do you want to say?
  • Cost and how will you pay for it?
  • Who will create content?
  • Who will sponsor the event?
  • How will you promote it?
  • Although they are not so time consuming as their physical counterparts, you will still need time to put together the tools and technology to produce a professional virtual event. Research providers and communicate your requirements, working closely with them to ensure correct amounts of resources are available, so that things run smoothly.

    With larger productions, you may need to hire a consultant to examine and advise on the look and feel of your presentation to ensure your information is transmitted effectively.

    Check out previous events, ones that have worked and maybe ones that haven’t so you can avoid their shortcomings and modify to your advantage.

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    Category : Event marketing

    Virtual v Physical Events and some ideas for a virtual event

    Fri, 1st April, 2011 - Posted by - (0) Comment

    Over the next six weeks, the blog posts will be about virtual events, how they compare with physical events and the advantages of going virtual. The expense of hosting a real time event can now be reduced by using the varied media now available on line. Not only are costs reduced but all the media used can be archived and re-purposed.

    Although the events still require time to organise, 12 weeks (as proposed by ON24), it can be far less time consuming than organising a physical event. Removing the need to travel (and accommodation) your audiences expenses will be less. They will be ‘fresh’ for your virtual event and ready to utilise the knowledge acquired the instant the event has finished. Sales staff can immediately implement all the latest information about your products.

    If you still have the need for a physical event the ability to integrate some virtual aspects into it can be a benefit, creating a hybrid event. The combination of both types opens the event to a world wide audience, one that is not constrained by distance or time.

    Success is dependent on good planning and the following blogs give you some tips on how to plan, ideas for content and which is the right event for you and your audience, whether they are customers, employees or for training programmes. Going virtual provides an easily used medium for all of these needs. The collection of genuine customer/audience data (emails,names and locality)properly managed in a CRM, allows you to continue marketing to them and target future events/product launch.

    In the next few blogs, I hope that you find a few items that help you decide about virtual events or offer you a few ideas that you hadn’t realised were possible.

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    Category : Event marketing

    Why 95% of sales (business) people struggle

    Tue, 31st August, 2010 - Posted by - (1) Comment

    Guest post by Martin Clark, Ripple Effect Sales Training.

    They fail to understand the fundamentals of selling!

    First of all to clarify, when I say ‘sales people’ I’m also referring to business owners who are responsible for making sales.  If you’re in business, then one of the many hats you must wear is that of a ‘sales person’.

    There are 2 key fundamentals that drive ALL sales…  Failing to understand these is why most ‘sales people’ struggle and businesses suffer… continue

    Category : Business mentoring