Freelancing and consulting can often seem like an impossible juggling act, but if you keep these seven practical business tips in mind, your business will go from strength to strength.

Work out what you’re best at and express it clearly on all marketing material – niche marketing is a simpler and more profitable way to grow your business, rather than trying to be everything for everyone. The more detailed your customer avatar is – the simpler it will be for you to find them, connect with them and offer something of value. To start creating your customer avatar think of the following questions:

• Who is my ideal customer? Who would I like to work with?
• Are they able to pay my fees? Will they be willing to pay my fees?
• What problem do they have in life, that my offering will help them solve?
• Why is it important to get it solved?
• How many of those customers are out there in the marketplace?
• WHERE… (do they work? Where do they study? Where do they live?)
• WHAT… (do they eat, drink, read, listen to, are interested in?)
• HOW… (do they look for new products or services, do they choose their suppliers, do they pay the bills?)

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We often come across small business owners without a definite plan to follow up on their leads. They keep a collection of business cards from networking events, and have address books where they record contact details. But these are often used at random, if at all, and are sometimes simply forgotten. So what is a database, how does it differ from the card collection and why should a small business have one?

The answer is simple. Would you use a typewriter to prepare a proposal for your customer? Probably not. Same reasoning applies to managing your customer data. The business database is one of the most important assets in your business and, if used properly, it can generate a steady stream of income each time you turn to it.

A database is essentially a collection of information about something, in this case – about your customers and prospects. The main benefits over collecting paper cards are:

• Access: you can share access to the information between multiple team members, which you can’t do with cards.
• Flexibility: you can access the information wherever you are, without having to carry a big pile of cards with you.
• Accountability: you can track how well your business is doing in closing sales and converting leads into prospects.
• Security: you can lose the cards or your bag, and all the information with it. If your database is stored online it’s safe and secure no matter what.

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How do you rate your time management skills? Do you feel you get a lot done every day? Do you plan your day to the last detail or just “go with the flow” and deal with whatever landed on your desk/in your inbox? Whichever category you are in, it’s important that you take time to analyse what’s working for you and make adjustments where necessary.

I’m someone who’s fond of written to-do lists. I’ve got my hardcover diary where I scribble every day my lists and feel great emotional empowerment once all items on my to-do list have been ticked off. I add my meetings there too, any trivial household tasks like getting the shopping or doing the school run. In this way I know exactly how much time I’ve got between “fixed” commitments and can schedule and organise the rest of the tasks in between those.

Here are some tips from the born organisers (aka “virtual PAs”) for organising your day:

1. Write it down.
Make a list and write everything down – on paper, on computer, in Excel, on iPhone or Blackberry. It doesn’t matter where but it’s got to be written! You may be shocked, surprised and overwhelmed looking at your list of ‘to do’s’. But don’t despair – as they will all get done, if you follow the steps below. Also, don’t forget to schedule lunch in your diary, especially if you find yourself often working through your lunch break!

Another tip I’ve picked up from Nigel Botterill (UK top entrepreneur) – “this day isn’t over until tomorrow is planned”. Don’t stop the work until you’ve done the list. In this way you won’t waste time in the morning and you will be more likely to stick to your list/plan rather than changing everything because of an email that landed in the Inbox overnight. continue

I’ve been sending out a lot recently the link to our online survey (what you STILL haven’t received it?! here it is again: http://tjconsultinguk.wufoo.com/forms/online-marketing-survey-tjconsulting-va/). I do love @DesignerDepot links and tweets – some have great design ideas and tips. “VA, delegation, call [answering], time [management], admin, emails [management], [virtual] working” – are all good words illustrating what we do and how we add value to our clients. What are you talking about on Twitter? Connect with me and let’s stay in touch. continue

A recent survey by Monster.co.uk asked just under 3000 people “Is overtime considered the norm in your workplace?”

56% find themselves regularly working extra hours for no extra cash. Only 25% are paid for extra work. Only 12% reported that overtime was the exception and 7% said that they were encouraged by managers to leave on time.

Pressures from the recession and the fear to lose the job when the unemployment rate is so high caused many people to work extra hours in the fear of being “replaced”. However, if you don’t have time for extra work – explain why you can’t do it or at least can’t do it within the proposed timescale. Be confident, sincere and calm about it. If you start sounding apologetic your colleagues could assume that with persistence or by ignoring your objections they get you to agree.

At the busiest periods in your business why not use a virtual assistant to help with the additional workload! You don’t need to “hire and fire” a VA all the time, compared with a temporary employee, spending time on training and hand over. A virtual assistant can be a great asset for any business which you can bring on board as and when required, for as many hours per day or per week as you see fit. A VA can help with general administrative duties and well as to cover the skills gap in the business – like updating the website, creating promotional materials, online marketing or book-keeping. If one of your executive assistants if on holiday or off sick, you don’t need to worry about sufficiency of cover provided by other PAs. Using a VA can provide all the support your executives need on a day to day basis.

Contact us now on 020 8144 4594 to find out more and for a free consultation.