How to Stand Out on LinkedIn to Attract Leads

The social media world is now very diverse that you can actually pinpoint differences among the widely used platforms. But among them, Linkedin remains quite different – where Facebook, Twitter and other sites are mostly used for personal purposes, LinkedIn gave a professional twist to the already existing online community.

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Four Steps to Success in Video Marketing

According to Forbes insight: 59% of senior executives prefer to watch video when text and video are present together on a website. 65% visit a website after viewing a vendor’s video Video has come along way in a very short time and if you are considering using it here are some tips to ensure a…

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Reasons to Brand your Facebook Pages

Reasons to Brand your Facebook Pages and Optimise your Timeline Image. Daily on Facebook users are uploading 300 million photos per day (up 20% this year) 2.5 billion pieces of content shared each day 2.7 billion likes per day 1 in 7 in the world has Facebook pages or profile page 92% (source: Open Forum…

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New Twitter Profile Design Rollout

On the 18th September Twitter announced roll out of the new profile design  that has now got a prominent Header Image. “Starting today you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear…

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Recent media appearances and interviews

Last few months were quite busy with various events and interviews so I thought I’d make a brief list here for easy reference. Have a look below and feel free to listen to recordings. Interviews were all focussed on setting up a small business, becoming a business owner and common pitfalls to avoid, marketing strategy,…

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Case study: Canonbury Clinic Facebook Page

We have recently launched a new Facebook Business Page for one of our clients – Canonbury Clinic of Osteopathy. They are a local business, based in North London, ran by a team of experts. However being an expert in what you do doesn’t mean you can get your marketing right yourself as well. It’s not…

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Photo sharing networks as part of your online marketing

Facebook and Twitter may gain you exposure and help grow your list with Aweber’s email marketing but there are new networks worth checking out. One of the advantages of these networks is they have targeted audiences, and because they are new-comers to the scene they are gaining popularity. Some of the big names are already engaging with these…

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7 Ways Changes on Google+ Can Help Your Business

The recent changes at Google+ have improved things for businesses in several ways. Unlike Facebook who have removed the ability to promote on your cover photo, at Google+ there are no restrictions. ONE: YOUR COVER PHOTO Edit profile and choose between one large photo or five smaller ones large header photo size 940 x 180…

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Ways to Make Valuable New Connections for your Business with LinkedIn

LinkedIn is a powerful tool that helps you add value to your network by finding new customers, partners, experts and suppliers. To find these various types of people LinkedIn offer several different ways but it is important that you have defined clearly your target groups. Once your target groups are defined then you can use…

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Profile Optimisation for Better Search Results-LinkedIn

Using the relevant keywords that your market may search with is important when completing the various sections on your profile. Using the right keywords lets new contacts find you easily. Some top tips for optimisation Your public URL edit this to show your name or business (rather than a number) then when people search the…

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