The Anatomy of a High-Converting Facebook Ad

The Anatomy of a High-Converting Facebook Ad

With all the talk recently about using Facebook Ads to power your online business and launches, today I wanted to share with you the anatomy of a Facebook Ad that converts. Over the years I’ve personally spent thousands of dollars on Facebook Ads, I’ve worked with over 100 clients, and I’ve always found Facebook Ads…

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How to Create High-Converting Facebook Ads Campaigns – Case Studies

How to Create High-Converting Facebook Ads Campaigns – Case Studies

If you are following any digital marketing advice you would have heard that Facebook Ads are the best way today to grow your email list and your business. There are several reasons for this: it had 936 million daily active users on average for March 2015, so your customers are bound to be users too.…

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How to Create Engaging Images for Social Media

Google SEO Changes Are Coming Up – Is Your Website Ready?

You’ve probably noticed how more and more marketing is becoming visual and interactive. Images are everywhere and are still getting more engagement than just text or links without images. But are you struggling with creating images for your marketing? Not just any old image, but the one that will get engagement, clicks, comments and shares?…

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Free Social Media Management Schedule Template

There are so many different social media networks to manage, so you might be wondering if there is an easier way to plan which content you will share, when, on which network and how you will share it. If you had a plan like that, you would feel super-organised and in control of your social…

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10 Marketing Trends and Predictions for 2015

Here we are in 2015, all busy planning ahead and working at our digital marketing strategies. But if your strategy is based purely on what worked in 2014 (or before that) – it might not be the best way forward. Technology and how people use change all the time – so digital marketing that’s based…

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2014 in Review: Marketing Trends and Changes

As 2014 draws to a close, I’m taking a look at significant changes in digital marketing and social media over the course of the year. Changes that made us change the way we do things and how we operate our businesses. Changes that were significant, regardless whether you considered them positive or negative at the…

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Case Study: Paul Sadler Coaching Digital Branding Project

We’ve been working with Paul Sadler, the mindfulness coach from Australia, since summer 2014. Over this period we completed the digital branding project for Paul, which included a new WordPress website & blog, search engine optimisation, social media branding, email marketing set up using Aweber. Here’s what we got at the end.

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How to Market Your Business on LinkedIn

In previous posts I’ve covered Twitter marketing strategy and Facebook marketing strategy and gave you infographics and checklists to use in order to get started with your marketing strategy. This time I’m showing you to how to do the same with LinkedIn – which is one of the best social media networks for B2B professionals…

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Facebook Groups for Business: Coaching and eCourses

Many well-known online entrepreneurs are now offering membership in a private Facebook Group to their customers. Usually it comes as part of the package of benefits they provide with their online products and programmes. You might have been wondering what’s all the deal about using Facebook Groups today and how you can leverage this trend…

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Social Media Management Tools: Made Easy with HootSuite

Once you start using social media marketing, the time quickly adds up. You need to go on different platforms to check you stats, schedule your updates, respond to comments, share or retweet updates from others… With logging in and out, here and there, a lot of time can be lost. But it doesn’t have to…

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