Why you need to use Facebook for online marketing to promote products and services

Facebook is a great tool for marketing products and reaching out to new
markets.

  • More than 800 million active users worldwide with 50% logging on to Facebook in any given day
  • Over 2 billion posts are ‘liked ‘and commented on each day
  • 250 million photos uploaded daily
  • Over 70 languages now available
  • More than 350 million active users now access Facebook through mobile devices
  • Around 475 mobile operators around the world work to promote Facebook mobile products
  • It may be a very good tool but it still needs help to market your pages and spread the word, don’t just expect the folk to come flocking to your pages.

    Plan and build your marketing strategy so that you don’t waste your energy supplying all the trimmings only to discover that you have no fans.

    If you have a blog, network them so that when they are published, it shows up on your Facebook page.
    Cross promote across your various social media networks to grow your fan base.
    Increase conversations with your fans, capture the interest of people who want to spend money on your products or services.

    If the people behind the branding are passionate and committed to making customers happy you can bring this excitement to your brand. It’s down to you to spread the word and enthuse your fans who will then pass the message on and attract new followers. Don’t waste time on those that are not interested, be sure you know your market, making it possible to target them and fine tune your Facebook ads for your audience.

    Branding your Facebook page, so that it resembles your website or blog, lets your followers know that they are dealing with the same company. It’s possible to now do as much on your Facebook page as you can on your website. You can let people know of any events you are hosting or special offers you have.

    Engage with your followers by keeping your pages up to date with interesting snippits for your audience to read. Use video and photos to entertain and educate your fans about your products.

    Next week, getting started and some useful tools for using Facebook. Need any help or advice, email us, or speak to Tamara on 0203 468 8594.


    Job Searching on Twitter- part 1

    As a social media tool that is still lagging behind LinkedIn, Facebook and My Space, Twitter may not be the most popular but it does have some advantages when it comes to job search. Knowing how Twitter works may help you understand why it’s so useful searching for work and with an insight in to it’s working it may offer more appeal to you than it  does at the moment.

    Tweeting on Twitter,sometimes known as micro-blogging, allows you no more than 140 characters to get your message across. With millions of people tweeting billions of tweets, all available to everyone on the site, your selection of who to follow and read reduces the mass of information available to you personally. Your ability to have short and pertinent snippets to read from your chosen areas can be a refining tool, and reduce the mountain of information available to a manageable amount. Using the site in the same way as other social networking sites, it allows you to connect with recruiters. Unlike other social network sites there is no requirement to ask to connect and wait to be accepted, you can simply ‘follow’, you are then able to see all of their writings.

    By following recruiters and hiring agents, you are able to listen and learn from their words. You can reply to anything you read that they have written, hopefully drawing attraction to yourself from the recruiters.

    To begin making connections Twitter search and Twellow will find the people you want to follow. Some may well follow you back but don’t worry if they don’t, your ‘follow’ will enable you to communicate with them. You can follow conversations and reply if you have anything to say. If you have found a post informative a ‘thank you’ is very welcome.

    Twitter search allows you to search any keywords you choose, identifying your niche, and searching for jobs and vacancies within the tweets. Many hiring managers/recruiters will tweet about vacancies they have. Keyword search for your job you are looking for, and Twitter will provide a stream of tweets containing theses words. The search term can then be saved and reviewed several times throughout the day. When using a Tweet reader, e.g. Hootsuite, Tweetdeck keyword searches can be entered and when these words appear in any conversation the tweet will appear in your feedreader.

    As many businesses track social media sites to check when they are being talked about, good or bad, responses to tweets can be rapidly executed. Likewise if you are tracking companies for job vacancies you can be first to respond and have your application in before the crowd.

    Next week, other helpful ideas for using Twitter when job searching.

    If you are having problems using Twitter, email us here, or telephone Tamara on 0203 468 8594.


    Local SEO? How does that help?

    When did you last use Yellow Pages or Thomson Local to research phone numbers and businesses? Have you noticed how small both these publications are now? From weighty tome to thin, terribly difficult to read books. (Maybe that’s just me!) Researching people and places on your computer and now with mobile technology expanding rapidly, your business needs to be aware of Local SEO.

    Google, Yahoo and Bing have added into their conventional search,the ‘where’ allowing people to search with postcode, town or city added to whatever they are looking for. Bypassing the previously dominant players with large directories with thousands of pages, search engines have moved towards Local business, products and services.

    With mobile devices and smart phones increasingly being used to search products and then buy, if you are not appearing in that search, it’s a potential sale you have lost. Just Eat is a site where you put in your post code, find your restaurant, order your meal, pay for it and get it delivered. Needless to say, there’s an App for that too, so you can phone your order in on the way home from work, collect or have it delivered.

    The Apps available for mobiles, tie in to Google maps, eliminate irrelevant listings and include niche lists only. They supply reviews, business details and directions to get to you, all at your customers fingertips. If you are not listed locally then you have lost another customer.

    All of the search engines are vying for local information so now is the time to make sure you have your local SEO in place and your business listing is optimised. Studies show that organic traffic converts at better rates than most other channels as people are actively searching for you, they know what they want and need to find the right person to buy it from!

    Do you need help to optimise you site for local SEO? Email us here, or telephone Tamara on 0203 468 8594.


    Virtual assistant-articles and press releases

    talking news islington - islington gazette articleWriting articles can be assisted by your virtual assistant in several ways. By providing you with ideas for topics to write about and helping to draft articles, to researching and suggesting keywords to be used within the body of your article. They can help to create a byline that includes a call to action for your readers. Virtual support can proofread and then distribute online to the many websites that specialise in article submissions.

    A good image to distribute with your article can be researched by virtual support. They can track whether submissions have been successful by using Google alerts and research other places which may accept articles.

    A VA can use and repurpose the articles into blog posts and extract links for social media updates. Using excerpts/clips from the article for Twitter updates and link back to the complete article, together with ensuring they are posted to all social media channels.

    When assisting with press releases the same work can be done by your virtual assistant as that done for articles, ensuring the press release is sent to the right people and the most beneficial outlets, and in the mode that they are best received. Make sure that the articles or press release are easily read and reproduced. It’s of no use to you if all the hardwork put into the work falls down because it is inaccessible for whatever reason. If the media require hard copy it’s not worth sending it by email as it may well be binned and not reach an audience at all.

    Virtual support can contact and submit press releases to television, newspapers and radio. They can be responsible for submitting items of information to the same channels.

    Using Google Alerts to monitor keywords and competition a virtual assistant can analyse the success of the press releases and help you to make the necessary changes.

    Do you need help with articles, press releases or do you want to know more about Google alerts? If so, email us here, or telephone Tamara, on 0203 468 8594.


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