Tue, 25th August, 2009 - Posted by Tamara Baranova
How a VA can help with marketing through Social Media
Update and monitor your websites
Optimise and publish articles on your Blog site
Add new pages, links, functionalities to your WordPress blog
Keyword research
Create and edit video and audio for online marketing – YouTube and podcasts
Set up your profiles and pages or revise your current profiles in Facebook, Twitter and LinkedIn
Set up a Facebook Fan Page or Group, publish new events, discussions and news
Set up your profile in targeted niche social networks
Create and publish your e-newsletter
Schedule and publish tweets, provide summary of tweets amongst your followers/those you follow
All these methods of communicating with future clients create a relationship that’s both personal and effective. They increase brand recognition and awareness with more chances that you will be remembered with an increased amount of followers spreading the word.
How a VA can help with business development
Setup a Contact Relationship Management system (some are even free!)
Enter details from business cards that you receive while networking into the system
Call referrals to book sales appointments
Manage your diary to make effective use of your time
Answer email queries from clients
Handle all business paperwork: expenses claims, invoicing, booking of events, travel, procurement, stationery orders
Create powerful PowerPoint presentations for sales pitches, project summaries, proposals
Write and research information for tenders and bids
Provide project management support based on Prince 2 methodology
Professionally format your reports, create automated templates in Word and Excel
If you outsource your admin to professionals you will have the time to focus on your business, develop your client base and increase its profitability. Some business owners think they can do all those tasks themselves so why should they outsource? Let me give you an example.
A financial consultant was earning on average £100/hour. He needed an Excel sheet done to analyse a big chunk of data in Pivot tables and then create charts and graphs to represent the findings in an easy to understand way. He spent over 2 hours struggling to get Pivot working properly and trying to manually format the data = he lost £200. He eventually outsourced it to us, a virtual assistant. We completed the job in 45 minutes = £15+VAT.
Saving if he used a VA straight away = £182.75.
As you can see using a VA is not an expense for your business, it’s a saving!
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The major advantage of hiring a Virtual Personal Assistant instead of hiring a regular office worker is that it comes out cheaper for the company. Take advantage of it.